The First Three-Wheeler
The Mushie Mini Toddler Bike is a three-wheel balance bike designed for a child’s first independent rides. The product design project started from an existing stable technical platform. The aim was not to redesign the frame, but to give it a clear new character.
Its form remains calm, rounded and easy to understand. Details align the product with Mushie’s visual language. Planbureau led the development from concept and prototyping to a production-ready design.
Client
Industry
Product
Location
Timeline
Servces
Mushie
Children’s Products
Toddler Balance Bike
International
6 months in 2025
Market Research
Concept Development
Industrial Design
Prototyping
Design Engineering
Visualisation
A Form Outside the Brand
Mushie started with a functional and stable three-wheel base frame. The construction worked, but its appearance did not yet connect clearly to the brand. Its generic form offered little distinctive character.
A first vehicle needs to feel safe, approachable and visually coherent at the same time. The brief therefore became to preserve the proven technical base while turning it into a recognisable Mushie product.
New Character, Short Timeline
The project had to be developed within one month and largely around a fixed technical architecture. This left limited room for structural change. Planbureau therefore focused on proportion, body panels and product details.
Rounded transitions, junctions and colour options worked together to define the new identity. Every change also had to respect safety, manufacturing and cost constraints.
Mushie Character on Three Wheels
The final product retains the stability and straightforward handling of the original three-wheel frame. Its low seat helps children place their feet on the ground easily. The compact geometry supports confident first rides.
Rounded body elements and coherent details give the bike a distinct visual identity. The form avoids an overly technical appearance. As a result, the product fits naturally into the wider Mushie range.
Explore more
Logifaces
